We know that the world feels a little different right now. In fact, it feels a little weird talking about ‘out of home’ advertising when so many of us have spent the past few months finding ways to work, live and keep safe very much at home. But, as the world starts establishing a new normal (and more and more of us find safe ways to get back to work) it might be time to start thinking about the best ways to advertise.
So what are the best ways to advertise out of home?
At Tonic Consultancy, we have implemented campaigns across the whole spectrum of ‘out of home’ mediums. The most typical ways are:
Taxi advertising is a powerful form of transport advertising. Wrapped taxis can reinforce brand exposure and be a really cost effective marketing method. Although it is definitely worth a sensible discussion about your target audience, as this type of advertising tends to offer a higher impact in more densely populated areas such as towns and cities.
Buses are an everyday sight in the British landscape. Even during lockdown, buses are providing a really valuable network of transport for our essential workers. And as more and more people spend time outside you can find more and more opportunities to boost your marketing efforts. Bus advertising can offer an impactful form of advertising for any size of business and can really drive your target audience to your business, website or event.
Digital advertising vans
A digital ad van is effectively a giant, portable and entirely-customisable LED screen. We can source digital advertising vans and bikes which are designed to deliver your messaging directly to your target audience. The screen offers the flexibility to deliver static or moving content; with audio and video options available. These vans and bikes can push your message to a wide range of different demographics – delivering the right message, to the right people, at the right time.
Billboards are definitely an old classic. Which means it can be easy to underestimate the value of using a billboard in your marketing campaign. There are lots of ways that you can customise billboard content (shape, imagery, messaging) but if they are used in the right location, they can act as a constant reminder to your target audience that you are just the right brand, business or website for them.
Digital out of home
This form of advertising takes billboards to the next level – and in this technological era, people expect to see digital interfaces more and more. Moving words and images can really work to captivate your target audience and it offers a powerful way to deliver your marketing messaging.
We can offer a wide range of options for digital out of home advertising, from small screens in public spaces to enormous screens at outdoors events – we can help you to design and deliver your marketing campaign in the best way possible.
People can be really bored at train stations. Commuters and travellers are often spending time just waiting for their train to arrive – and tend to engage with out of home advertising in more receptive ways. How many times have you read a poster on a train platform out of sheer boredom? Rail and tram stations are hubs for your target audience and can offer a clever way to deliver your messaging to a large section of your target audience.
Let’s get real. London is huge. And millions of people navigate the City every day. With clever planning, you can really target vast numbers of the population and most people will see the message once or twice a day. Do you want to target people in financial services? Then look at lines or stations around the City, the West End or Canary Wharf. Do you want to target tourists? Then look more to stations around the sights, Waterloo, Buckingham Palace, Regents Park.
Advertising on the London underground can be a really effective way to advertise, no matter where in the world your business is located.
We know that air travel isn’t really an option at the moment and we really hope that over the coming months that we can find safe ways to resume trips abroad. When this happens you might want to consider adding airport advertising to your campaign. Holiday makers are typically in a happy frame of mind and much more likely to impulse buy – or engage with a brand that they might not ordinarily engage with.
If you are starting to think about how you could advertise outside of the home, then give us a shout.