ABOUT US
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ABOUT US *
Tonic may be small, but the experience behind us definitely isn’t. With over 130 years of combined expertise (yes, really), we’ve worked with some of the UK’s biggest brands across every sector you can imagine.
But what drives us isn’t just delivering great campaigns: it’s helping businesses make smarter decisions that actually move the needle. We show up, we do what we promise, and more often than not, we deliver even more than you expect. That’s the Tonic way.
how we work
MARKETING SUPPORT THAT FITS YOU
Tonic isn’t just one person, it’s a plug-in Marketing team of trusted specialists, tailored to every client. You’ll always have one dedicated point of contact, with the backing of a wider expert team to deliver exactly what you need.
But what drives us isn’t just delivering great campaigns, it’s helping businesses make smarter decisions that actually move the needle. We show up, we do what we promise, and more often than not, we deliver even more than you expect. That’s the Tonic way.
YOUR PLUG IN MARKETING TEAM
At Tonic, you get the best of both worlds: a dedicated single point of contact through our Managing Director, Lisa, combined with the expertise of a full marketing team behind the scenes. Lisa works closely with every client, ensuring consistency, strategic direction, and a seamless experience, while drawing on the specialist skills of our wider team whenever needed.
This means your campaigns are delivered by experts in their respective fields - whether that's offline media buying, digital marketing, content creation, copywriting, analytics, design, strategy, or audio/print production - without the overhead costs of hiring multiple agencies or building an in-house team.
Our expertise extends far beyond our core team. With over 20 years in the industry, we've built an extensive network of trusted specialist partners across PR, videography, photography, web development, branding, events, and many other disciplines. If we don't have the right specialist in-house for a particular project, the chances are we know exactly the right person for the job through our carefully curated "little black book" of contacts.
In addition, our LinkedIn network of more than 15,000 professional connections gives us access to an exceptional pool of talent, expertise, and industry insight. The result is a highly flexible, cost-effective service that gives you access to the very best expertise for your project, ensuring outstanding results without the complexity or cost of managing multiple suppliers yourself.
lisa byrne
MANAGING DIRECTOR
With over 20 years' experience working for some of the biggest brands in the UK, her extensive media buying background has given her a strong understanding of how to plan and deliver effective campaigns.
Lisa is committed to building strong client relationships through honesty, transparency and exceptional support. She works closely with businesses to create tailored media strategies that deliver great value, helping clients reach the right audiences and get the most from their marketing. investment
BHAVISHA PANESAR
HEAD OF PPC
Bhavisha leads Tonic’s pay-per-click advertising services, managing high-performing campaigns across Google and other search platforms. She specialises in developing data-led strategies that increase visibility, drive qualified traffic and deliver measurable business growth through effective paid search marketing.
MEG RUSHWORTH
HEAD OF PAID SOCIAL
Meg directs Tonic’s paid social advertising strategy, helping clients reach the right audiences and achieve measurable results across platforms such as Facebook, Instagram and LinkedIn. With a data-driven approach and a passion for creative campaigns, she focuses on generating leads, increasing brand awareness and maximising return on investment.
TOM WHITLOW
DIRECTOR OF AUDIO
Tom oversees Tonic’s audio division, creating impactful audio strategies and productions that help brands connect with audiences in memorable ways. From podcast production to audio advertising and branded content, he ensures every project delivers a professional and engaging listening experience.
INDE PANESAR
PAID MEDIA MANAGER
Inde manages paid media campaigns across a variety of digital channels, helping clients connect with their target audiences and achieve their marketing goals. With a focus on performance, optimisation and continuous improvement, he works to ensure campaigns deliver the strongest possible results.
JOE BEECH
CONTENT, CREATIVE & PRODUCTION MANAGER
Joe oversees content creation, creative development and product delivery across the agency. Combining strategic thinking with a strong creative eye, he ensures campaigns, content and client projects are engaging, consistent and aligned with business objectives, delivering meaningful results for clients.
Michelle
HEAD OF PERSONAL ASSISTANT TEAM
Michelle, Laura and Nikki are the friendly faces behind Tonic’s day-to-day operations, providing essential administrative support and ensuring everything runs smoothly. They help coordinate schedules, manage communications and keep both clients and the wider team organised, allowing projects to progress efficiently and seamlessly.
FAYE LAKIN
SENIOR DIGITIAL ANALYTICS CONSULTANT
Faye helps clients make sense of their marketing data by providing clear insights and actionable recommendations. As Tonic’s Senior Digital Analytics Consultant, she specialises in tracking, reporting and performance analysis, enabling businesses to make informed decisions and maximise the effectiveness of their digital marketing activity.