OUR SERVICES

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OUR SERVICES *

At Tonic, we may be a boutique agency, but the expertise behind us is anything but small. With too many years to mention of combined experience, we’ve partnered with some of the UK’s most recognised brands across a wide range of sectors.

We operate as a strategic Marketing partner, giving businesses senior-level thinking without the overhead of a full-time hire. Our focus goes beyond delivering campaigns, we help you make smarter, commercially driven decisions that create real, measurable impact.

We’re known for being straightforward, reliable, and results-focused. We do what we say we will, and more often than not, we exceed expectations.

That’s the Tonic way.

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Marketing Support

THAT FITS AROUND YOUR BUSINESS

Marketing doesn’t have to be complicated, it just has to work. As your fractional Marketing partner, we slot in exactly where you need us, without the cost or commitment of a full-time hire.

You get senior brains, proper hands-on delivery, and a team who keeps things moving, keeps things clear, and never lets anything slip through the cracks.

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Offline Marketing

If it appears in the real world, we can plan it, buy it, negotiate it, and make it work harder for you. Billboards, cinema, radio, press, TV - the classics. DOOH, CTV, programmatic - the clever stuff.

Our job is simple: get your message in front of the right people at the right moment, with impact. Offline channels we cover:

  • We can cover:

    • Roadside digital screens

    • Classic Billboards

    • Large-format digital

    • Bus, tram & taxi ads

    • Rail & Underground

    • Shopping centre & retail environments

    • Airports

    • Cinema

    • Service stations

    • Programmatic DOOH

    • National & postcode targeting

    • Foyer & experiential placements

  • We cover:

    • Linear National & regional TV

    • Sky AdSmart

    • Addressable TV

    • Connected TV

    • Broadcaster VOD

    • Programmatic broadcast

  • We cover:

    • National, regional & local press

    • Magazines

    • Trade titles

    • Door drops

    • Inserts & wraps

    • Print partnerships

  • We cover:

    • FM & DAB

    • Digital audio

    • Sponsorships

    • Audio production

    • Dynamic audio

    • Programmatic audio

    • AI-personalised audio delivery

    If we don’t deliver it, chances are we know someone in our little black book who will.

Digital is busy, noisy, and constantly changing, and that’s exactly why you need a team who knows how to cut through it. Whether your audience is scrolling, searching, watching, or procrastinating, we make sure your brand shows up at the right moment with the right message.

From Google Ads to TikTok to SEO and analytics, we bring the strategy, the creativity, and the senior oversight that keeps everything performing properly.

DIGITAL MARKETING

  • • Programmatic display

    • Programmatic video

    • YouTube

    • Native advertising

    • Retargeting

    • Contextual targeting

    • AI-driven placement optimisation

  • Paid Search (PPC)

    • Google & Microsoft Ads

    • Brand & non-brand campaigns

    • Performance Max

    • Dynamic Search Ads

    • Shopping campaigns

    • AI-driven bidding

    • Feed optimisation


    Paid Social

    • Meta

    • TikTok

    • LinkedIn

    • Pinterest

    • X / Twitter

    • Snapchat

    • YouTube

    • Lookalike, interest & behavioural targeting

    • Creative testing & optimisation

  • SEO

    • Technical audits

    • On-page optimisation

    • Keyword & content strategy

    • Local SEO

    • Backlink insights

    • AI-supported content planning


    CRO & Website Performance

    • Landing page testing

    • Heatmaps & behaviour tracking

    • Funnel analysis

    • AI-powered UX suggestions

    • A/B & multivariate testing


    Email, CRM & Automation

    • CRM segmentation

    • Nurture journeys

    • Campaign planning

    • Personalisation

    • Automation setup

    • AI send-time optimisation

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Not every business needs a full-time marketing director, and not every team has the time, capacity or senior expertise to cover everything. That’s where we come in.

Our fractional support gives you proper leadership, strategic thinking, and hands-on delivery without the full-time cost. We plug into your business exactly where you need us.

Fractional Marketing Support

    • Strategy development

    • Quarterly & annual planning

    • Budget setting

    • Audience & competitor insights

    • Positioning & messaging

    • Campaign roadmaps

    • Team Support & Mentoring

    • Coaching & upskilling

    • Process improvements

    • Skills development

    • Best-practice embedding

  • We cover:

    •Campaign Delivery & Management

    • End-to-end campaign management

    • Supplier management

    • Cross-channel coordination

    • Briefing & creative oversight

    • Budgets, timelines & quality control


    Agency Management

    • Agency selection

    • KPI setting

    • Performance reviews

    • Ensuring value — not noise

  • We cover:

    Interim or Overflow Support

    • Maternity cover

    • Illness or recruitment gaps

    • Busy-season support

    • Day-to-day management when resources are stretched

    Flexible, senior expertise — without the full-time cost.

    Whether you need a few hours a week or ongoing support, we flex around you — making your marketing clearer, stronger, and easier to manage.

Fancy working with tonic.

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Fancy working with tonic. *

get in touch