Humans are intrinsic story-tellers; it’s how we learn, how we communicate, how we connect. We have been telling stories since we evolved; stories to share, stories to document our history, stories to inspire.
Storytelling is an essential part of any good marketing campaign. But you’re not just interested in any old story. A good story needs to be authentic. Your audience needs to feel the emotional connection, to understand the purpose – they don’t just want to be sold to.
If you want to build your business, you will need to learn how to craft a compelling story that your audience can relate to. You need to know your message, your story plot; you need to know how you want your reader to feel. You need to be creative, emotive, concise and clear – you need a story with purpose.
Let Lisa Byrne, our founder, tell you the story of how Tonic Consultancy began.
“17 years ago, I sat next to a guy on a plane. I was studying at Leeds University at the time and, after a brief conversation, I discovered he was the sales director for a large radio station.
Without hesitation, I offered to work for him over the summer for free – something I would obviously never recommend anyone to do in 2020! But I turned up every day for six weeks; throwing myself into the company and into every single task. I had absolutely no expectations, I just loved working with people. Building great relationships with every member of the team and helping them in any way that I could.
When I graduated, that same man had worked his way up into a role at a new company and offered me my first paid job as a media planner for one of the largest UK radio stations. A job that I almost certainly wouldn’t have got without that initial chance encounter.
That first job was a springboard to a role in one of the UK’s largest radio groups and then, from there, I joined one of the leading out of home advertising companies. I loved all of my jobs. I loved working with people – colleagues and clients – using the skills and connections I had made on the way to do one thing: help them.
Tonic Consultancy was founded shortly after the birth of my second child. It happened very organically – and quickly! – people I had worked with over the years began reaching out to me, asking for help. I knew I had the skills and the connections to make it work so I did it. I helped them, just as that man on the plane had helped me.
Tonic Consultancy has grown from those early days. Our team has grown. Our offering has grown. We are a full-service marketing agency. We are a business that combines expertise and industry knowledge with a desire to deliver outstanding client service.
So I guess the moral of the story is: seize every opportunity. That chance encounter on the plane set me on a career path that led to Tonic Consultancy. And don’t forget to help people.”
If you need help writing a story with a purpose, then get in touch. <Add link to contact page>