• Huawei
  • Huawei
  • Huawei

Huawei were looking to promote 2 ‘money can’t buy’ events by bringing intimate invite only gigs featuring Rita Ora and Jess Glynne to Manchester venues to promote the launch of the Mate20 Lite. Tonic were called to promote the events through a series of competitions across digital and radio channels. The campaigns reached over 1.8 million impacts across 1 week and the competition enabled 200 winners and 50 VIP’s/superfans to experience Rita and Jess up close. 20 winners were even able to meet and greet their idols and the event enabled a spike on searches for Huawei products in the area.

Category: Clients

Share Pin it


Write a comment

Leave a Reply

Your email address will not be published. Required fields are marked *