The CBBC were looking to target Adults 25-50 with Children aged 2-11 within 80km+ of Liverpool. The call to action was to drive ticket sales and to create brand awareness of the event. Utilising Digital, Print, Cinema, Shopping Centre, Experiential, Partnership, Promotional and Bus activity – Tonic’s campaign delivered reach figures of over 10 million across the key 6 week period in the lead up to the event. As well as media buying and consultancy – Tonic delivered promotional activity from leaflets to staff and worked alongside the PR company as well as the CBBC & BBC 3rd party brands including amongst others – Virgin. Tonic also were able to provide an additional 10% of the clients media budget as added value and the event was a sell-out!